For Nike's HTown Gets Down Event, we turned up the volume on Houston's vibrant culture. In a city often overlooked despite its rich heritage, we created an experience that showcased the true essence of H-Town.

Our focus was on the younger generations, particularly Gen Z and Millennials, who value diversity and inclusivity. Fall 2024, we put Houston in the spotlight it deserved. The event was a celebration of the city's unique contributions to Southern culture, featuring car culture, music, and sports legacy. Through exclusive product drops and immersive experiences, we engaged attendees in a way that authentically represented Houston's spirit. In partnership with the influential sneaker collective, Her Grails the event aimed to generate social media buzz, increase brand engagement, and solidify Nike's connection with the Houston community.

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