Rukaz spearheaded the marketing, promotions, and experiential production for Red Bull Turn It Up 2024, delivering a seamless off-stage experience while ensuring maximum cultural impact. In strategic partnership with Jive Live Entertainment who managed stage and showcase production, Rukaz executed a 360-degree event strategy encompassing influencer and promotional partner management, hospitality, credentialing, signage, and talent logistics.

Designed as an immersive, crowd-judged DJ competition, the event celebrated Houston’s rich music scene, featuring local talent curated by DJ Mr. Rogers and LA’s DJ Hed to drive a cross-city rivalry. Hosted by DJ Chose and Ericka "Babygirl" De Leon, the battle-format event culminated with the winning team securing a headline opportunity at One Musicfest and receiving Pioneer DJ equipment to fuel their creative journeys.

Amplifying event momentum, Rukaz also orchestrated talent management for the Red Bull Showrun intermission, integrating Houston hip-hop icons Paul Wall, DJ Mr. Rogers, and DJ Hed into the high-octane showcase. This high-energy segment ran alongside F1 demo runs featuring legendary driver David Coulthard and Red Bull Junior Driver Arvid Lindblad, reinforcing Red Bull’s ability to fuse music, motorsports, and culture into an unforgettable brand experience.